Go back
Client
Fairventures Agroforestry
YEAR
2024
SCOPE OF WORK
Logo Design
Visual Identity Design
TECH STACK
Logo Design & Visual Identity for Fairventures Agroforestry
Fairventures Agroforestry, a social enterprise dedicated to creating sustainable livelihoods for smallholder farmers in Southeast Asia, required a modernized digital presence and a cohesive brand identity. Their existing website and visual identity no longer reflected their evolved mission: empowering communities by redesigning value chains and fostering climate resilience. I was brought on to redesign the website and create a new logo and visual identity that aligned with their goals, connecting professionalism with the organization’s deep connection to nature and Southeast Asia.
The new FAIRVENTURES AGROFORESTRY logo
My Approach
The old logo before the transformation
Technical strutcture of the new logo
The earthy leaf symbolizes Fairventures Agroforestry's global impact and nature-based approach
The letters "t" and "f" were combined and distinctive trees found in Fairventures' project not just a visual enhancement; it first glance.
The various colour options allow the brand to use their new logo in various situations without breaking the identity.
The full logo suite ensures responsiveness and versatility
The Colours for Fairventures Agroforestry are all inspired by natural, earthy tones that can be found in their project area in Indonesia and across all of Southeast Asia. The dark green jungle, bright and saturated green leaves as well as the golden sun.
The Google Font 'Outfit' was chosen as the new corporate font for the brand. It perfectly complements the logo and creates a cohesive visual identity. This font integrates seamlessly with Google's services, ensuring consistency across digital platforms while standing out from standard options. Its clean, balanced design reflects Fairventures' innovative, forward-thinking approach and reinforces the brand's authority in the agroforestry sector.